Those Who Aren’t Making Content Will Be Left Behind

I often say these words out loud, but I’ve never written them in a post. Honestly, I believe that creating content (any type of content, really) is a core skill for today and tomorrow.

Content runs the world! The internet has transitioned from Web 1.0 (reading) to Web 2.0 (reading and writing). It has begun transitioning to Web 3.0 (reading, writing, and owning).

In most positions in the creative and IT sectors, we regularly produce content: we write letters, design slides, and give presentations to our colleagues. Perfecting those skills is important, of course, but creating and publishing content is even more crucial.

The opportunities to do so are endless in 2024. ChatGPT can help you write any text and express any thought, Midjourney can visualize your idea, and Sora will soon allow us to create videos (honestly, I’m scared of the number of new exciting opportunities it opens).

So, I encourage you to write, start your channel, draw, do podcasts, and make reels — build your personal social capital and develop your content creation skills.

If you needed a sign, this is it!